Authenticity sells.
To grow your private practice and attract right-fit clients, let’s show the world the real you.
Introducing Story Coaching.
What is story coaching?
It’s storytelling for you and your business. And it’s tailored for therapists and energy healers, specifically.
Clients have options. Win their attention by going beyond simply selling your services.
Imprint takes a human-led, data-informed approach to help you bring in the patients you actually want to work with.
How does it work?
We hold your hand, every step of the way. Together, we:
- Determine your unique value
- Map your ideal clients and how to reach them
- Align your tone, style, and message
Is this for me? (Yes.)
Our founder, Emma, is most passionate about helping folks who help others.
Therapists
- “My Psychology Today profile is boring.”
- “I’m launching a therapy group. How do I describe what I offer?”
- “How do I stand out?”
- “How do I attract clients?”
Energy Healers
- “How do I share what I do without sounding too woo-woo?”
- “I offer big magic but don’t know how to write about what I do.”
- “I need a voice that feels like me.”
- “I hate writing about myself.”
Shape your story. Own your brand.
Explore our services
MasterClass
Story Coaching
Marketing Strategy & Execution
MasterClass: How to Reach the Clients You Actually Want to Work With
Market yourself so you can build the private practice (and lifestyle) that you want.
You want patients that excite you.
But how to reach them?
Together, we’ll walk through what it takes to align your expertise and interests with the clients calling you for services.
That includes:
- Language that works and jargon to ditch
- A simple message framework
- Best practices to reach clients using your website, email marketing, Psychology Today profile, and social media channels
- ChatGPT prompts to level up your marketing
Who is this for?
- Therapists in cash-based private practice looking to build a client base
- Newly licensed clinicians and energy healers
- Folks who are burnt out and overthinking their About page
$75. Register →
Story Coaching (3-session)
Our 3-part journey to help you articulate your niche and market your private practice with ease.
Session 1 / Core > Define your why, determine your value proposition, and map your ideal clients
Session 2 / Heart > Align your tone, style, and message
Session 3 / Smarts > Craft your story
Deliverables include:
- A bio rewrite that can be used for your LinkedIn, website, and/or industry platforms (i.e. Psychology Today)
- Messages to draw in right-fit clients
- A visibility guide to take your marketing from tactical to strategic
Starting at $525. Learn more →
Marketing Strategy & Execution
Consider Imprint your personal PR pro. Take your pick: à la carte or go for the Kitchen Sink.
For therapists stuck around how to “show up” online without getting burnt out.
- SEO to drive traffic to your website
- Website build and web copy creation
- Paid and organic social media
- Media and podcast opportunities
- Newsletter strategy and content
- Audit your brand positioning against your competitors
- Potential client mapping
Price based on scope. Learn more →
Let’s chat. Book your FREE consult, today.
Meet your thought partner
My story starts here.
Hi! I’m Emma. I’m a former journalist, award-winning strategic communicator, and Imprint’s Founder and Chief Communicator.
I launched Story Coaching because I’ve been in your shoes: building and marketing this small business, all from scratch.
I am a thinker and a doer.
I’ve been named by PR News as a 30 under 30 Rising PR Star. And I bring 13+ years of experience driving communications, media, and advocacy campaigns for mission-driven clients and campaigns.
I’m human, just like you.
I love to read and write. I care deeply about social change and reproductive justice. I teach yoga. I love tea over coffee. And I’ve been in therapy for a decade and know well the journey to finding the right therapist for me.
Imprint Communications
New York City I San Francisco
Imprint Communications 